President Donald Trump has recently focused much of his attention on renaming geographical locations. He signed an executive order to rename Lake Ontario to Lake America, following the earlier renaming of the Gulf of Mexico to the Gulf of America. Over the weekend, he also proposed renaming New Mexico as New America and, in a recent series of AI-generated posts, asserted that the Moon belongs to America.
In response to Trump’s efforts to rename a gulf, a lake, a state, and potentially a celestial body after “America,” a television show has stepped in to simplify the situation. Trey Parker and Matt Stone, the creators of South Park, announced that their series will be rebranded. Starting now, South Park becomes South America, coinciding with the premiere of the long-running show’s new season.
The popular satirical cartoon has never hesitated to mock Trump and his administration, but this rebranding represents a particularly bold move.
Parker and Stone released a statement declaring, “Inspired by the bravery and patriotism of Apple and Google, we are changing the name of South Park to SOUTH AMERICA. We especially want to thank our parent company Paramount – a Skydance Capitulation.” This mirrors the stance taken by tech giants like Apple and Google, which updated their maps to reflect the president’s rebrandings—a decision critics have called “cowardly” and “weak.”
The duo has a long history of satirizing Trump, previously depicting him as having a relationship with Satan, portraying an animated version of the president with exaggeratedly small genitalia, and representing former Homeland Security Secretary Kristi Noem as a Botoxed puppy killer.
On Sunday, South Park secured its fifth Emmy Award for Best Animated Show. Parker and Stone immediately seized the opportunity to mock Trump, sharing an image on Instagram showing the president clutching the Emmy award with his underwear around his ankles. The caption read, “You finally got your Emmy.”
This likely stung the president, who has historically complained about television awards after never winning for his hit series, The Apprentice, which he hosted from 2004 to 2015. In 2012, Trump wrote on X, “The Emmys were horrendous…the absolute worst show,” and added in another post, “The Emmys are all politics, that’s why, despite nominations, The Apprentice never won – even though it should have many times over.”
The newly rebranded South America will premiere its 29th season on September 16, streaming globally on Paramount+.