Role Model Unveils Limited-Edition Hydro Flask Collection Ahead of Global Tour

Role Model is expanding his brand beyond music with a new hydration collection.

The “Love I You” singer is translating the aesthetic of Chuck Timely & the Hourglass into physical form through eight limited-edition Hydro Flask designs.

Available on Hydro Flask’s website starting at 12 p.m. ET, the collection draws directly from the album’s artwork, incorporating Role Model’s signature typography, bold pink colorways, neutral tones, and custom emblems.

“Hydro Flask has always led with joy. Role Model brings that same spirit to music, and our partnership was a natural fit,” said Larry Witt, Hydro Flask president, in a release. “Our new campaign with Role Model shows that reusables can be part of everyday life, and that making a positive impact can be simple, easy, and even a little fun.”

The collaboration arrives alongside Role Model’s global Chuck On Tour, which kicks off at the Hayden Homes Amphitheater in Oregon and continues through February 2027.

Rolling Stone spoke with the singer about the new collection, upcoming tour dates, and the essentials he never travels without — including the contents of his Birkin bag. Read the full interview below.

Role Model 32 oz Bottle

Comes in two different colorways.

What inspired the partnership with Hydro Flask?
We’re already big water-bottle people on tour, and since we use Hydro Flask products regularly, the collaboration felt natural. Now we get to bring custom bottles on the road.

What else do you carry in your bag on tour, besides an emotional-support water bottle?
I always have deodorant — which some people might find surprising — cologne, toothpicks, sunglasses, and a hat for bad hair days.

Role Model 400 mL Micro

Keeps drinks cold for up to 24 hours.

This campaign allowed you to show off your acting skills. Do you think filming Good Sex helped prepare you?
It felt very different. My friend Ky Newman and I wrote the video and script, but we only created a loose version to show Hydro Flask the concept. From there, we were able to improvise and say stupid shit like we do every day. It was much more relaxed, but filming Good Sex probably helped.

Did any of your Good Sex co-stars offer acting advice?
Lena [Dunham] gave me some guidance, and the film’s intimacy coordinator, who also serves as an acting coach, worked with me a couple of times a week leading up to the movie. My biggest fear was remembering my lines; I sometimes even forget my lyrics onstage. She told me to learn them, then forget and stay in the moment. That really helped, especially with improvisation.

Do you see more acting in your future?
I’m open to it if a movie or show really speaks to me, but music is still my main focus.

Speaking of water bottles and hydration, have you seen the thousands of fan-made thirst traps about you online?
Yeah, I have. That’s how I start and end my day — I wake up to a whole playlist of them, put them on the TV, and keep a constant slideshow going at home.

What’s the craziest thing a fan has ever said to you in person?
There have been a lot, but I’m always shocked when someone gets engaged at one of my shows. It makes sense at a Lana Del Rey or Father John Misty concert, something romantic and intimate, but I never expect it at one of my shows. Now that I have a song on the album called “The Wedding,” though, maybe that will open the door.

You’re about to embark on your tour. What did the preparation process look like?
I don’t think about it. If I start thinking about it, I won’t sleep very well. So I block it out in the most loving way possible until I’m in the green room.

What’s the best part about being on tour?
My touring crew and I have a lot of fun, and we’ve become really close over the years. We play pickleball and have Nerf-gun wars in the venues — it’s like summer camp for grown-ups. One of my favorite memories was a full-scale Nerf battle in a Philadelphia venue, with two teams and someone filming the whole thing.

What’s the hardest part about being on tour?
Missing important moments in my personal life — birthdays, weddings, babies being born — is really tough. I struggled with that on my last tour, though this one should be a little easier because it’s more spread out. On a more selfish note, I hate living out of a bag. I need my routine.

If you could bring anyone on tour with you, who would it be?
Probably Mark Knopfler from Dire Straits. My dream is to perform “Walk of Life” with him onstage someday.

What’s one thing you’re more confident about this tour than your last one?
Being onstage. I’ve never aimed to have a perfect, tightly timed show, and realizing that people like the more spontaneous version has given me confidence. There’s no pressure; I fuck up every night, and that makes it way more fun for me.

What’s a hobby you have right now that has nothing to do with music?
Fishing. I’m from Maine, so it’s pretty limited in L.A., and I don’t want to say what I’m catching or where, so I’ll leave it at that.

Besides not giving up your fishing spot, what’s another hill you’ll die on?
I feel like the Subway Takes guy disagrees with every woman on the show but agrees with every man. It’s very interesting, and I think people are starting to notice it online. Keep this answer in, even if they tell you not to.

Mac Miller was a major mentor in your early days. What was the best piece of advice he ever gave you?
Something he burned into my brain was not to share too much of myself with the public, to keep certain parts of my life sacred and close. You don’t have to let people into every piece of you; cherish the things that matter most.

What’s something in your life right now that you try to keep out of the spotlight?
I’m very protective of where I’m from. I talk about Maine a lot, but I worry about putting it on the map because locals don’t exactly love tourists. When I go home, I don’t talk much about the industry or music.

I’m starting to realize that might be the psychology behind why I create different characters — I’m trying to separate myself from my career.

What’s the first thing you do when you go back to Maine?
I jump in the ocean immediately.

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