Walmart is launching a weeklong fall sales event that will overlap with Amazon’s Prime Big Deal Days, adding another major promotion to the early holiday shopping season.
The retailer’s Deals & More event begins at 12 a.m. ET Oct. 5 and runs through Oct. 11, offering discounts across categories including home goods, technology, toys, food and Halloween merchandise.
Amazon’s Prime Big Deal Days are scheduled for Oct. 6-7, creating a two-day overlap between the competing retail events.
Walmart is launching a weeklong fall sales event that will overlap with Amazon’s Prime Big Deal Days. (Christopher Dilts/Bloomberg via Getty Images)
Ahead of the event, Walmart has been advertising discounts of up to 50% on home items, 40% on technology products, 30% on toys, food and Halloween merchandise, 25% on tools and 20% on wellness items.
On its website, Walmart told shoppers, “Heads up — big deals coming!”
Unlike Amazon’s Prime Big Deal Days, Walmart’s sale is expected to be open to all shoppers without requiring a paid membership.
Ahead of the sale, Walmart has been advertising discounts of up to 50% on home items, 40% on tech, 30% on toys, food and Halloween products, 25% on tools and 20% on wellness items. (Reuters/Lisa Baertlein/File Photo)
Amazon, meanwhile, has positioned Prime Big Deal Days as an exclusive event for Prime members.
“Looking to get a head start on your holiday shopping? Prime members can start saving now ahead of Prime Big Deal Days 2026, returning October 6-7 with 48 hours of exclusive deals across more than 35 categories,” Amazon said in a Monday press release.
Amazon said Prime members will be able to shop millions of deals featuring brands, seasonal merchandise and everyday essentials when the event begins at 12:01 a.m. PDT on Oct. 6, noting that early offers are already available.
Amazon said Prime Big Deal Days is an exclusive event for Prime members. (Justin Tallis/AFP via Getty Images)
The company also encouraged shoppers who are not already Prime members to sign up or begin a free trial to access the sale and other membership benefits.
Walmart and Amazon did not immediately respond to requests for comment from FOX Business.