Swiss Court Rules Against Bauer, Favors TRUE in Hockey Canada Jersey Dispute

Hockey Canada’s agreement with Bauer comes amid heightened trade tensions between the United States and Canada. Bauer’s headquarters are based in New Hampshire, whereas TRUE Hockey—relocated from Tennessee after Roustan’s acquisition in September 2025—manufactures its sticks in Brantford, Ontario, and operates its goalie division out of Mascouche, Quebec.

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