The recently released trailer for A24’s upcoming Elizabeth Holmes documentary contains a subtle textual error that quickly caught the attention of online audiences.
Viewers turned the mistake into an internet scavenger hunt, scrutinizing the footage for the glitch after the trailer premiered on Wednesday.
The error appeared within a critic’s quote displayed over the documentary’s promotional footage.
The discrepancy sparked a dual debate: Could audiences identify the error, and had the studio planted it deliberately?
First, here’s what appeared on screen:
The quote required a second glance to decipher.
The duplicated word revealed the mistake: “If you think you you know everything, think again.”
Given the documentary’s thematic focus on perception and reality—directed by Nathan Fielder and Lance Oppenheim—many speculated the error was a deliberate artistic choice that echoed the film’s title, “You Can See Everything.”
In reality, A24 corrected the trailer later that day, though the studio declined to comment on the incident.
One Reddit user noted, “It’s mental how many people thought that error was just Nathan Fielder playing 4D chess,” citing invented explanations such as “the repetition emphasizes that you is an unstable entity.”
The corrected trailer is included below. The film will open in theaters on October 16 after a limited festival run.
The Hollywood Reporter‘s review describes the documentary as evolving “from a fascinatingly intimate portrait of a deluded or disingenuous scammer [into] something even wilder, more ambitious and less predictable, until we’re left to ponder what value a personal truth has at all.”