Kokuyo Campus Notebooks Gain Traction Among Chinese Students Through Expanded Design Range

Stationery maker reports 50% surge in summer event attendance

Kokuyo’s flagship Campus notebook comes in more colors and patterns in China than typically found in Japan. (Photo by Tomoko Wakasugi)

TOMOKO WAKASUGI

September 26, 2026 08:20 JST

SHANGHAI — Japanese stationery maintains strong popularity in China, attracting consumers with functional features and appealing designs amid fierce competition in the education sector.

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