The foldable market accelerates as competitors launch thinner, lighter, and better-equipped devices ahead of Apple’s entry.
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Although Apple has yet to release its first foldable — the iPhone Duo, slated for an October 23 launch with pre-orders opening a week prior — the industry has been preparing for this moment for years. Manufacturers have long anticipated how Apple might reshape the book-style foldable segment, and several have already brought compelling alternatives to market.
The competitive landscape is formidable. Xiaomi, Oppo, Motorola, and Samsung all offer passport-style foldables that mirror the Duo’s form factor. The question remains whether hardware advantages alone can withstand the gravitational pull of Apple’s ecosystem.
Xiaomi and Samsung Redefine the Wide Format
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The Xiaomi 18 Fold debuted days before the Duo’s unveiling, matching its core specifications: a 7.6-inch inner display and 5.4-inch cover screen sharing the same aspect ratio. Xiaomi claims notable hardware leads, however. At 219 grams, the 18 Fold is 35 grams lighter than the 254-gram iPhone Duo. It also fields a triple-camera array, providing an optical zoom range the Duo lacks. Pricing starts at 10,999 yuan (approximately $1,640), though availability remains restricted to China for now.
In the U.S., the Galaxy Z Fold8 stands as the Duo’s primary rival. Samsung abandoned the near-square footprint of prior generations for a wider passport layout with 7.6-inch and 5.5-inch panels, opting for sharp corners over curved edges. Our review scored it 8.9/10, praising its media consumption experience over the pricier, square-shaped Z Fold8 Ultra. Like the Duo, it features a dual-camera system. However, at $1,900 — just $100 below the Duo’s starting price — Samsung’s value proposition hinges on software maturity rather than cost.
Oppo and Motorola Prioritize Battery, Charging, and Thinness
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Oppo’s Find N6 retains the traditional foldable proportions seen on the Z Fold8 Ultra, with a 6.62-inch cover screen and 8.12-inch interior panel. Its differentiator is slimness: at 8.93mm folded, it approaches the 8.75mm thickness of a standard iPhone 18 Pro, besting the Duo’s 11.3mm. A 6,000mAh battery — 1,600mAh larger than the Z Fold7’s — pairs with 80W wired charging. The spec sheet adds IP59 water resistance and a 200-megapixel main sensor. While a global variant exists, official U.S. sales are absent; pricing starts at 9,999 yuan (roughly $1,490).
The Motorola Razr Fold offers a stateside alternative with similar dimensions: a 6.6-inch external display unfolding to an 8.1-inch internal panel capable of 6,000-nit peak brightness, doubling the Duo’s 3,000-nit maximum. It matches the Find N6’s 6,000mAh battery and 80W charging while adding a triple-camera system with optical zoom and optional stylus support (a $100 accessory). The Razr Fold retails from $1,900.
Despite the hardware onslaught, Apple enters the arena with software as its force multiplier. iOS 27 introduces extensive foldable optimizations — fluid cross-display animations, versatile multitasking modes, and interface continuity — areas where Android’s fragmentation still shows seams. The Duo’s success may ultimately hinge not on spec sheets, but on how seamlessly Apple translates its ecosystem advantage to a new form factor.
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