On the campaign trail, Colom, a district attorney, centered his message on his Christian faith and proposals to address economic pressures. He sharply criticized Trump administration policies, citing the conflict in Iran and the rising domestic cost of living.
Wronski observed that Hyde-Smith, appointed to the seat in 2018, conducted a largely lackluster campaign, depending heavily on the state’s traditionally conservative electorate to secure victory.
“The lack of public appearances was quite striking,” Wronski noted.
Former President Trump campaigned alongside Hyde-Smith last month, explaining his presence by saying he was there “because Cindy’s doing great, but I just got to make sure. I can’t take a chance.”
Mississippi has the highest percentage of African American residents of any U.S. state at nearly 40%, a demographic that overwhelmingly supports Democrats and reportedly turned out in significant numbers for this election.
Charles Taylor, director of the NAACP’s Mississippi branch, told the BBC that his organization witnessed a substantial surge in Black voter participation leading up to Election Day.
“We saw long lines for absentee voting,” Taylor said. “We saw long lines in person yesterday. Folks everywhere were motivated across the state.”
“So, when the data comes back, I think it’s going to tell a story that Black voters turned out and turned out big.”
In an October interview with the Washington Post, Colom argued that national Democrats have historically neglected Mississippi because decisive Republican victories in recent cycles prompted the party to allocate resources elsewhere.
In 2020, the party backed former U.S. Secretary of Agriculture Mike Espy, who was seen as having captured momentum, yet he lost to Hyde-Smith by a wide margin.
“National Democrats are ‘conditioned not to care about Mississippi,'” Colom told the outlet. “To me, you can’t be a party that cares about working people if you don’t care about working rural people in Mississippi who are struggling.”
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