SiriusXM has appointed Anjali Sud, currently CEO of Tubi, as its next chief executive officer, effective January 1. She succeeds Jennifer Witz, who is stepping down from the role.
The announcement follows Sud’s departure from Tubi, revealed Friday as parent company Fox Corp. finalized its $22 billion acquisition of Roku and restructured its leadership.
Sud has served as an independent member of SiriusXM’s board since 2025 and will retain her board seat upon becoming CEO. She brings deep expertise across digital media, streaming, technology, and both ad-supported and subscription-based businesses, with a strong track record of building market-leading entertainment platforms. During her tenure at Tubi, she drove rapid audience growth to more than 110 million monthly active users while scaling revenue and delivering profitable expansion.
“Anjali has built some of the most successful consumer entertainment platforms in the industry,” said SiriusXM Chairman Greg Maffei. “She has consistently scaled audiences, expanded platforms, and led businesses powered by both advertising and subscription revenue.”
“As a board member, she already has an in-depth understanding of our business and strategy,” Maffei added. “Combined with her digital media expertise, proven CEO success, and board-level perspective, we are confident Anjali will hit the ground running and build on our momentum. We believe she will be an outstanding CEO for SiriusXM.”
“I am honored to lead SiriusXM into its next chapter,” said Sud. “Premium audio experiences will be increasingly vital to the future of entertainment, and I believe SiriusXM is positioned to lead that evolution. Since joining the board, I have developed a deeper appreciation for the company’s strengths and potential. I look forward to collaborating with the team to execute with ambition and deliver greater value for our subscribers, advertisers, artists, creators, talent, partners, and shareholders.”
Maffei also thanked Jennifer Witz, who has spent 25 years at SiriusXM and served as CEO for the past six. “Her accomplishments include expanding in-car penetration, strengthening our premium, content-led subscription business with record customer satisfaction and historically low churn, securing an exclusive advertising partnership with YouTube, and building one of the nation’s leading podcast networks,” he said. “Jennifer leaves SiriusXM on a strong foundation, and we are grateful for her leadership.”
Sud has led Tubi as CEO since 2023. Under her leadership, the platform grew to more than 110 million monthly active users, expanded internationally, and cemented its position as a premier entertainment destination.
Before joining Tubi, Sud served as CEO of Vimeo, where she guided the company through its IPO and transformed it into a profitable global video platform reaching 300 million users. Earlier in her career, she held roles in e-commerce, finance, and media at Amazon and Time Warner.
Sud also serves on the boards of Dolby Laboratories and Change.org.
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