Ripple’s institutional crypto brokerage platform, Ripple Prime, is undergoing a significant leadership change. Founder Marc Asch will depart at the end of the year, with Noel Kimmel assuming leadership of the business and its team within Ripple Labs.
Ripple’s New Phase Centers on Infrastructure
Noel Kimmel, already serving as vice president of Ripple Prime, will assume leadership of the business and its team within Ripple Labs. This marks Ripple Prime’s transition from a standard custody and brokerage platform to a major-scale financial services and infrastructure provider.
Marc Asch launched Hidden Road in 2018 and served as its CEO. The company offered a wide range of digital-asset-powered services, including foreign exchange, derivatives, and fixed income. Ripple acquired the platform in 2025.
$13 Trillion in Payments and Regulatory Limits
Since the acquisition, Ripple Labs expanded the newly acquired subsidiary’s business toward leveraged ETF financing. The division reportedly processed $13 trillion in payments during 2025, though regulatory ambiguity kept much of that activity outside crypto boundaries.
Ripple Prime founder Marc Asch is stepping down at year end, per CoinDesk, with Noel Kimmel taking over the prime brokerage Ripple bought for $1.25B in 2025. Founders leaving a year after a sale is normal. The test is whether institutions keep growing there. Red flag or nothing?
— David john Brashear (@daveyjohnny987) November 10, 2026
Currently, Ripple Prime serves more than 300 institutions worldwide. The newly appointed CEO, Noel Kimmel, had already been deeply involved in the expansion. He previously represented Ripple Prime in its $200 million financing agreement, which was designed to raise institutional margin capacity.
The brokerage platform introduced equity-linked derivatives and financing for Ripple’s institutional customers. A key milestone was the deal with Brevan Howard, which provides clearing services for assets under management valued at $35 billion.
XRP Price Tests Lower-Boundary Channel Line
Presently, XRP is trading dangerously close to the psychological $1 level on November 13, 2026. The move extends a sharp dip as Bitcoin falls below $68,000 and as the crypto ETF market takes a multi-billion dollar hit. The $0.99 support zone is now in play.
XRP REVERSES ALL GAINS
It happened.
$XRP failed to break above the $1.55 resistance at the top of the channel and has now completed a full reversal toward the channel’s lower boundary at $0.99.
Now, $0.99 must hold.
If XRP loses this support, the correction could extend… pic.twitter.com/hf3DPgaS9m
— Ali Charts (@alicharts) November 13, 2026
According to Ali Martinez’s updated XRP price analysis, the full reversal toward the channel’s lower boundary at $0.99 has been completed, which now serves as a key near-term magnet. A break below that level could see the correction extend; a move above it would open the path to a retest of $1.29 as a midpoint, followed by $1.55 as the main target.