Marcelo Gonzales watched the sea of green jerseys flowing into Estadio Azteca as the World Cup kicked off in Mexico City, contemplating who truly comprised the tournament’s fanbase.
“The real Mexico? No,” said Gonzales, 26, chuckling at the sight of tens of thousands of supporters, many wearing pristine national team jerseys.
The 48-team tournament, co-hosted by Mexico, Canada, and the United States, has seen ticket prices soar to unprecedented levels, making it the most expensive World Cup in the event’s nearly century-long history.
FIFA has defended the pricing, stating revenue is necessary to meet global soccer development commitments. The costs have sparked fan outrage and legal action in the United States.
Gonzales and a friend secured tickets three days prior for $3,500 each—seemingly a bargain—and observed that most attendees appeared to represent Mexico’s elite, including politicians.
President Claudia Sheinbaum opted not to attend the opening game, instead giving her premium seat beside FIFA President Gianni Infantino to 21-year-old Indigenous amateur soccer player Yolett Cervantes Cuaquehua from Veracruz.
The tournament opened amid weeks of domestic protests over issues including education funding, agriculture concerns, and disappearances. Small clashes occurred between demonstrators and riot police outside the stadium.
“I’m sad because Mexico’s situation isn’t ideal, yet we have this huge event,” said attendee Alfonso Asevez, 40. “We’re with football, but the country’s reality isn’t reflected in this match.”
Inside, fans celebrated with $20 beers as Mexico defeated South Africa 2-0 in the opener.
Younger supporters, particularly Americans of Mexican descent with greater purchasing power, formed a significant portion of the crowd. Francisco Orozco, 51, from Los Angeles, spent nearly $10,000 for two tickets.
“Only wealthy individuals or those using credit can afford these games,” he noted, estimating prices were three to ten times higher than the previous World Cup.
FIFA President Infantino, earning approximately $6 million annually, emphasized that all revenue supports football development globally.
“Every dollar goes back to football growth,” he said. “In the 47 other months, we invest this revenue. Nobody else does that.”
Mexico, home to North America’s second-largest millionaire population after Brazil, simultaneously battles severe economic inequality—with the top 1% controlling 40% of national wealth, according to a March Oxfam report.
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