Ford Motor Company and NASCAR are partnering on a new tribute to U.S. service members and their families.
The collaboration commemorates America’s 250th anniversary with a military‑focused campaign that includes a Veterans Day race and a limited‑edition Super Duty “Proud to Honor” package, with a portion of proceeds supporting Blue Star Families, a nonprofit that assists military and veteran families.
The campaign was unveiled Wednesday aboard the USS Midway in San Diego, featuring actor and Marine Corps veteran Rob Riggle, the Zac Brown Band, and more than 1,500 members of the local military community.
Nick Ford, director of corporate strategy at Ford Motor Company and great‑great‑grandson of Henry Ford, told FOX Business that the initiative builds on the automaker’s longstanding commitment to the military.
“From day one, supporting the military community has been a huge priority for us,” Nick Ford said. “We have always tried to show up for our country and for those who serve.”
The centerpiece of the campaign is the “Proud to Honor Veterans Day Classic,” scheduled for Nov. 11, 2026. The inaugural race will feature Ford Mustang Dark Horse R cars and Ford Racing drivers in a tribute to all six branches of the U.S. military, followed by a concert headlined by the Zac Brown Band.
Tim Clark, executive vice president and chief brand officer at NASCAR, explained that the partnership reflects a shared commitment to honor military families and veterans.
Ford is also debuting a limited‑edition Super Duty “Proud to Honor” package for the F‑250, F‑350 and F‑450 models. The trucks sport red, white and blue styling, darkened exterior trim and black wheels, with a portion of sales earmarked for Blue Star Families.
Later this week, Ford Philanthropy will host a “Ford Driving Skills for Life” program for local military teens, aimed at teaching critical safety skills behind the wheel.