For the spring season, creative director Kim Bekker shaped the Isabel Marant men’s line around a straightforward insight: like many of his female counterparts, a man curates style by assembling pieces as he travels — from Ibiza to Seoul, Los Angeles, Tangiers, and beyond.
‘We understand his identity, so why not present men’s wear with the same energy we use for women’s collections?’ she explained during a preview. ‘It’s not just about the garments; it’s about exploring how various men incorporate them into their lives.’
The outcome resembled less a seasonal drop and more a personal archive. The individuals featured — musicians, architects, and other creatives — embody a distinct aesthetic that reflects their worlds in a recognisable manner.
Key pieces include a deconstructed, cotton‑linen version of last season’s tailored jacket, a well‑worn leather work jacket, a grunge‑inspired plaid, and a casually crumpled shirt jacket. Knit offerings feature preppy pink Aran, folkloric Fair Isle, and an orange‑and‑blue color‑blocked pullover derived from a 2018 women’s design. Basics consist of straight‑cut trousers that pair with a crisp white tee or cotton shirts embroidered with the brand’s signature in lowercase at the cuffs.
To crystallise her vision, Bekker collaborated with photographer Brett Lloyd and a diverse cast that featured French designer Bachir Mbaye, Italian artist Tito Rapetti, singer‑producer Hervé, Portuguese artist Nino Marques, and Swiss model Jesse Rinderknecht. The set was punctuated by curated details — Persian rugs, well‑worn paperbacks, and wear‑patinated jewellery. The overall mood felt familiar, resonating whether one speaks fluent Marant or not.
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