As beauty brands reassess their distribution approaches, TikTok Shop is becoming a pivotal element of the modern retail ecosystem. During the concluding morning of The Business of Beauty Global Forum, TikTok Shop’s strategy lead Ajay Salpekar and BoF’s Yasmine Dahlberg sat down with editor Shenel Wickramaratne to explore how the platform integrates into contemporary channel frameworks.
Also Read
- Hold Onto Me: A Personal Father‑Daughter Drama From Cyprus Eyes Oscar Milestone with Newcomer and Dogtooth Alum
- Relief, tears and sadness: Married at First Sight UK cast react to show being axed
- 30+ Gifts for Book Lovers That Are Bound to Impress
- Prime Video Confirms ‘The Terminal List’ Season 3 Adapting ‘Savage Son’ as Franchise Expands Through Season 5