Stock Surge Likely as AI‑Driven Shopping Gains Momentum, Stifel Advises

Stifel has upgraded its stance on Shopify, citing a potential rebound powered by autonomous shopping and broader AI‑enabled commerce developments. The firm has moved the retailer from a hold to a buy rating and lifted its price target from $110 to $150—a 22% upside from Thursday’s close. “Shopify’s significant growth in gross merchandise value demonstrates consistent share‑price appreciation, which we expect to accelerate as agentic commerce expands,” analyst J. Parker Lane wrote. Lane highlighted that the company’s strategy frames strength as widespread across regions, merchant sizes and sales channels, rather than relying on any single driver. Agentic commerce—where AI bots locate and purchase products on behalf of consumers or businesses—is projected to reach $24.5 billion by 2030, according to Grand View Research. While monetization of AI in retail remains in its early stages, Lane noted that every client is exploring agentic commerce and Shopify has simplified adoption with a convenient one‑click activation. “It’s an emerging channel that merchants are still mastering; measurement challenges and product fit remain issues,” he added. Despite these caveats, the analyst believes AI adoption is concrete and could deliver substantial upside for Shopify’s shares. Stifel’s bullish view aligns with Wall Street consensus, where 36 of the 47 covering analysts recommend a buy or strong buy. Shares have declined 23% in 2026.

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