BTS Encourages Fans to Look Beyond the Spotlight in New ‘Normal’ Video

The song features on the band’s massive hit album, Arirang.

BTS unveiled the music video for “Normal,” the ninth track on their chart‑topping album, Arirang.

The video is currently only viewable on Spotify in select beta markets, where it will be available for 48 hours before being released on other streaming platforms. It portrays each member in the aftermath of a celebration,Idi following scenes captured during the previous night’s festivities to the quiet moments of the following morning. The footage also recreates the viral promotional photo of all seven members standing in front of a row of toilets with their backs to the camera, bringing the song’s tabloid‑style campaign full circle.

Earlier this week, full‑page ads appeared in print newspapers such as the New York Post and the San Francisco Chronicle featuring the urinal‑themed image dissatisfaction under a fabricated headline of “BTS Members Seen in Bathroom amid Mysterious Gathering.” The small print read: “Questions have been raised following a late‑night photo appearing to show all seven BTS members together in what appears to be an unexpected setting. While the gathering itself remains unconfirmed, some have questioned whether the situation was entirely normal. The image has quickly sparked curiosity and speculation.” Fans online were quick to point out that the bolded text referenced the Arirang track.

BTS are currently on their Arirang world tour and are set to headline the first ever halftime show at the 2026 FIFA World Cup final alongside Shakira, Madonna, and Justin Bieber.

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