AEW Dynamite currently registers a 20% increase in Google Search interest compared to both the previous three months and the same period last year. While this upward trend is encouraging, interest has dipped in August relative to July as the promotion approaches the All In pay‑per‑view at Wembley later this month.
Google Trends reflects relative search interest rather than absolute volume, assigning the peak value a score of 100. Although it isn’t a precise measure of hype, it serves as a reliable indicator of audience engagement.
Where AEW Dynamite peaked in interest
The peak search interest for ‘AEW Dynamite’ occurred on May 28, the day following that week’s Dynamite episode, which served as the fallout from Double or Nothing. A more sustained period of interest began on July 9, the day after the Beach Break edition of Dynamite where Kenny Omega captured the AEW Championship by defeating MJF.
Although the 20% increase on both measures is positive, interest has fallen back to June levels in the United States, and AEW would likely prefer to see momentum building toward the upcoming London pay‑per‑view.
AEW Dynamite vs AEW All In
For comparison, I’ve also tracked the search terms ‘AEW Dynamite’ versus ‘AEW All In’ on Google. Interest in All In is beginning to rise, as expected with the event just weeks away, and spikes typically appear on Wednesdays and Thursdays—coinciding with Dynamite when new matches are announced and storylines develop.
A more concerning trend is that U.S. search interest for ‘AEW All In’ has fallen roughly 70% compared to the same period last year. While interest is rising in the United Kingdom—driven by ticket inquiries and travel considerations—the decline in the U.S. suggests a potential dip in pay‑per‑view purchases for the event in late August or early September.
Since All In 2025 occurred in July, a year‑over‑year comparison naturally shows some uplift, yet a 70% decline remains significant. Last year’s Texas‑based start time was more convenient for U.S. viewers, which likely generated additional searches for viewing details, whereas the current trajectory lacks the momentum AEW hopes for ahead of its major end‑of‑month pay‑per‑view.
Jake Jeremy
Jake is the Head of Audience Development at F4WOnline, having previously worked as a Combat Sports, Gaming and Pro Wrestling writer, successful Editor in Chief and Sports Coordinator. He has more than ten years of experience covering mixed martial arts, pro wrestling, football and gaming across a number of publications, starting at SEScoops in 2012.
He previously also worked for PROGRESS Wrestling as Head of Media as well as working on the social channels of the company.
