Dr. Celestine Achi, AI‑driven public‑relations strategist and founder of Cihan Media Group, has launched AGENTPR, Africa’s inaugural agent‑driven media‑intelligence framework and PR intelligence platform.
AGENTPR was created to address the critical shift in communications from merely monitoring media coverage to leveraging intelligent, agent‑powered decision support in public‑relations strategy.
The solution delivers an agent‑driven intelligence layer that encompasses public‑relations management, reputation monitoring, media presence, stakeholder analysis, narrative tracking, sentiment and emotion assessment, crisis signal detection, and executive briefing capabilities.
He explained that, unlike typical dashboards that track only mention volumes and sentiment ratings, AGENTPR provides context‑aware and culturally nuanced interpretation. It enables communications professionals to spot subtle signals, assess reputational risk, monitor stakeholder dynamics, gauge emotional tone, and produce intelligence that supports decisive leadership.
