For 15 years, Amazon’s Fire tablets have been a staple in the budget market, but they often felt like a simplified version of Android. Now, the company is making a significant shift by retiring the Fire branding and introducing the new Alexa Tablets. These devices are fully Google-certified Android tablets, marking a departure from the previous Fire OS that lacked Google integration.
Historically, Amazon’s Fire Tablets used a customized Android version called Fire OS, which relied on the company’s own Appstore instead of Google Play. However, with the Appstore now discontinued, the Alexa Tablets run a complete Android experience with access to the Google Play Store and all associated apps. This move aligns them more closely with standard Android devices, unlike Amazon’s Fire Sticks, which have transitioned to a proprietary Linux-based Vega OS.
The Alexa Tablet series includes three models, all featuring a sleek unibody aluminum design. The base Alexa Tablet 8 is priced at $230, while the Alexa Tablet 11 starts at $330. Both are powered by the MediaTek 8189 processor, an improvement over previous Fire tablets, and boast 16:10 displays optimized for video consumption. The premium model, however, stands apart with enhanced features.
The Alexa Tablet 12 Pro, starting at $500, offers a 3:2 display ratio ideal for multitasking, with an optional matte finish for $50. Accessories like a keyboard ($150) and stylus ($90) are available separately. This high-end device is equipped with the MediaTek Dimensity 8400 chip, 8GB of RAM, and 128GB of storage. Its 2800×1840 display supports a 120Hz refresh rate and peaks at 500 nits brightness, providing a premium user experience.
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