Kenny Polcari, chief market strategist at Slatestone Wealth, discussed Apple’s final earnings report ahead of Tim Cook’s departure and Amazon’s $250 billion AI initiative on Varney & Co.
Apple raised its Apple TV streaming subscription to $14.99 per month (up from $12.99) and to $119 annually (up from $99) on Friday.
The company also increased the price of its Apple One bundle, which includes Apple TV, iCloud storage, Apple Music and Apple Arcade, effective immediately.
Apple One’s individual plan now costs $21.95 a month, up from $19.95.
A Disney settlement may provide compensation to YouTube TV and DIRECTV subscribers.
The cast of Apple TV’s “Ted Lasso” is seen this month. ( Cindy Ord/Getty Images / Getty Images)
Apple last raised its streaming prices a year ago, increasing the Apple TV subscription from $9.99 to $12.99.
Apple TV is not alone in raising rates; Peacock, Netflix, Amazon Prime, Hulu, Disney+, Paramount+, Max and YouTube Premium have all implemented price adjustments over the past few years, with some hikes applying to ad‑free tiers.
When Apple TV launched in 2019, the service cost just $4.99 per month.
The streaming library features popular titles such as “Ted Lasso,” “Your Friends and Neighbors,” “The Morning Show,” “Severance,” “Silo,” “Mark Matter,” as well as exclusive rights to the Charlie Brown specials and Formula 1 racing coverage.
Jennifer Aniston promoting “The Morning Show” in June. (Monica Schipper/WireImage / Getty Images)
A first look at “Brothers” reveals a reunion of “True Detective” stars on Apple TV this September.
Apple also increased the price of Apple Music, raising the monthly fee to $11.99 from $10.99 in July.
Apple posted a record June quarter, generating $109.4 billion in revenue, exceeding analyst estimates of $108.65 billion in its final earnings report before CEO Tim Cook steps down.
The Washington Post faces a class‑action lawsuit accusing it of “surveillance pricing” of subscribers.
Apple iPhone 17 Pros are displayed during an Apple special event at Apple headquarters in September 2025 in Cupertino, Calif. (Justin Sullivan/Getty Images / Getty Images)
A 22 % jump in iPhone sales, together with record Mac revenue in the spring quarter, drove the strong financial results.
Tariff refunds also contributed to Apple’s profitability, adding roughly 5 % to the period’s earnings.
FOX Business has reached out to Apple for comment.
FOX Business’ Susan Li contributed to this report.
Also Read
- Former Ecuadorian President Sentenced to Prison for Hydroelectric Plant Bribery Scheme
- FDA Grants Approval to Takeda’s Mimrylo for Polycythemia Vera, a Rare Hematologic Condition
- Iran Acknowledges Economic Impact of US Conflict as Trade Declines 35%
- War weighs on Iran’s economy as US intensifies sanctions
