Apple Is Reportedly Planning 5 New iPhones — Including a $2,500 Foldable. Here’s What It Means for the Stock.

Apple (NASDAQ: AAPL) is reportedly gearing up for one of its most extensive iPhone lineups yet. Supply‑chain reports referenced by Nikkei Asia indicate that the company will introduce a minimum of five new iPhone models in the second half of 2026 and early 2027, spearheaded by its inaugural foldable device, priced near $2,500. Production estimates for this foldable have been lifted to roughly 10 million units, up from previous forecasts of 7‑8 million units. The news contributed to one of the stock’s strongest trading days this year.

The more pertinent question for investors is not merely the novelty of a foldable phone, but whether a broad product rollout can significantly impact the earnings of a manufacturer that ships over 220 million units annually.

Sizing the foldable opportunity

Begin with the iPhone’s continued centrality. In Apple’s fiscal second quarter, concluded on March 28, 2026, iPhone sales increased 22% year‑over‑year to approximately $57 billion, setting a March‑quarter record against total revenue of about $111 billion. This single product line now accounts for more than half of the company’s overall sales.

However, the true magnitude of a foldable iPhone’s impact remains to be seen.

At a $2,500 price point and a projected volume of ten million units, the foldable could generate roughly $25 billion in annual revenue—a substantial portion of the iPhone’s $200 billion yearly earnings, largely expected to materialize in fiscal 2027 rather than sooner.

Moreover, offering five distinct models across various price tiers is a strategic effort to capture market share from competitors at both premium and budget segments.

What it means for the stock

Fundamentally, the primary upside for investors lies in Apple’s push to expand its installed base of active devices, which underpins its high‑margin services business.

This segment has already demonstrated strong momentum, with services revenue climbing 16% to a record $31 billion in the quarter.

Nevertheless, these new offerings will not yet be reflected in the company’s financial results. The foldable’s revenue is projected to materialize primarily in fiscal 2027, whereas the upcoming earnings release, scheduled for July 30, 2026, covers fiscal 2026. Management has guided revenue growth of 14% to 17% for that period.

Current share price trades at roughly 37 times earnings, a valuation that already factors in expectations of a robust product cycle.

Beyond valuation concerns, Apple has no prior experience launching a foldable device; inaugural models introduce execution challenges such as hinges, bespoke displays, and yield management. Even a highly successful launch may be constrained by volume limits.

In the long run, total iPhone unit volume and the extent to which purchasers increase their services spending will be the true drivers of earnings growth.

Should you buy stock in Apple right now?

Before you invest in Apple, consider the following points:

Investors should weigh Apple’s strategic initiatives, financial outlook, and execution risks against its current valuation before making a decision.

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