Asian Brands Expand Flagship Presence in Tokyo’s Luxury Districts, Driving Record Rents

Ginza, Omotesando-Harajuku, and Shibuya Record Peak Rents in April-June Quarter

Tokyo’s Omotesando district attracts Asian brands seeking roadside flagship locations, drawing both domestic and international tourists. (Photo by Sae Kamae)

Misaki Morikawa

October 13, 2026 14:00 JST

TOKYO — Asian brands are increasingly establishing a visible presence in Tokyo’s premier commercial districts, opening flagship stores in upscale neighborhoods to showcase their global appeal. This influx of new tenants is intensifying competition for prime retail space in the Japanese capital.

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