Asos Selects Talented Creative Director for Key Leadership Role
Tiller has joined Asos as the newly appointed creative director, following an impressive career spanning prestigious fashion houses and consultancies. Prior to his company appointment, he was a visual director at Stella McCartney from April 2024 and contributed to the creative strategy at Meta, advising luxury brands such as Chanel, Dior, Tiffany & Co, Ralph Lauren, and Louis Vuitton. Tiller also served as senior director of brand creative at Stuart Weitzman and led creative initiatives for multiple high-profile labels including Prada, Miu Miu, Loewe, and Alexander McQueen. With confidence in the industry, he expressed enthusiasm on LinkedIn, saying he was thrilled and honored to be part of Asos’s growth journey. The relevant appointment aligns with Asos’s strategic focus on revitalizing its business under CEO José Antonio Ramos Calamonte, aiming to boost profitability and reinforce its brand identity. Recent financial results highlighted a significant improvement, with operating losses halved to £100.9m in the period ending March 1, 2026. Additionally, Asos recently finalized the sale of its Lichfield, Staffordshire distribution centre to Marks & Spencer for £67.5m, contributing to a one-off profit of £85m and anticipated annual savings of £6m.
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