The collection draws inspiration from movement and confidence, aiming to introduce a fresh take on elevated activewear in a crowded market.
Founded by Eri Krasniqi and former fashion PR specialist and HikersIsland creative director Scarlett Abrahams, the duo explained to Drapers that the brand was created to offer an elevated line for women whose lives integrate fitness, work, and everyday activities.
The debut range includes T‑shirts, shorts and leggings available in three core colours — charcoal black, sand, and cobalt blue — with prices ranging from £35 for shorts, £38 for T‑shirts, and £45 for leggings.
‘Hikers symbolizes courage, energy, resilience and a bold drive to explore life,’ Krasniqi and Abrahams said. ‘Island conveys grounding and self‑discovery.’
Abrahams contributes her PR leadership experience from Fabletics, Guess, and Nobody’s Child, shaping the brand’s creative direction, while Krasniqi drew inspiration from her time in Los Angeles, where she identified a need for female activewear that is both polished and versatile.
The collection is now available for purchase on HikersIsland’s website starting today, 28 May.
