Bad Bunny Establishes Emmy Record with Seven Awards for Super Bowl Halftime Show

The Creative Arts Emmy Awards, held in Los Angeles as a precursor to the main televised ceremony on September 14, positioned Bad Bunny as a central highlight of the evening. The Puerto Rican artist secured seven accolades for his Super Bowl LX halftime performance.

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The production, officially titled “The Apple Music Super Bowl LX Halftime Show Starring Bad Bunny,” entered the Emmys with a significant milestone already achieved. In July, it became the most nominated music production in this category, with nine nominations, surpassing Lady Gaga’s 2017 record. The Academy of Television Arts & Sciences honored the show’s technical ambition and creativity with seven awards, including Outstanding Music Direction for Miguel Gandelman and Outstanding Choreography for Variety Programming for Charm La’Donna and Karina Ortiz. Additional recognition included awards for technical direction, lighting design, sound mixing, and direction for a special program.

Bad Bunny’s involvement extended beyond performing, with his hosting role for the 2025 Saturday Night Live episode earning an Emmy for Outstanding Makeup for Variety, Nonfiction or Reality Programming.

This awards season marks a historic achievement for Bad Bunny, who previously won both the 2026 Grammy and Latin Grammy, contributing to the global prominence of Spanish-language music. His recent Emmy haul continues his record-breaking streak.

Visualizing Continental Unity

The performance highlighted the singer’s advocacy for viewing the Americas as a unified continent, rather than limiting the term to the United States. The show concluded with a symbolic ball bearing the message “Together we are America” (Juntos somos América), accompanied by a display of regional flags and country names from Canada to Chile.

The Emmy nominations were announced by Liza Colón-Zayas and Jeff Hiller. The 2026 Emmy Awards ceremony will be held on Sunday, September 14, at the Peacock Theater in Los Angeles.

Other Creative Arts Emmy Winners

Bad Bunny’s Super Bowl show emerged as the evening’s most awarded production, surpassing “The Traitors” (six awards) and “The Late Show With Stephen Colbert” (five awards). Colbert’s program also won Outstanding Picture Editing for Variety Programming and Outstanding Lighting Design/Lighting Direction for a Series.

The Muppet Show on Disney+ secured four awards, including Outstanding Pre-Recorded Variety Special. Sabrina Carpenter, executive producer and performer, claimed her first Primetime Emmy. Other notable wins included “Mr. Scorsese” for Outstanding Documentary or Nonfiction Series and “Billy Joel, And So It Goes” for Outstanding Sound Mixing for Nonfiction Programming. Miguel Gandelman’s Emmy for Outstanding Music Direction added to his accolades, joining a select group of Super Bowl music directors.

Director Hamish Hamilton reclaimed the Outstanding Directing for a Variety Special award for Bad Bunny’s show, extending his record of winning in this category. Mariska Hargitay, host of the 78th Emmy Awards, won two awards as producer and director of a documentary about her mother.

Of the 49 categories awarded on Saturday, the full results will be distributed across 53 additional categories on Sunday. Nineteen awards will air during the main Emmy broadcast, with highlights available on FXX and Hulu starting Saturday, September 12.

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