The BBC’s Tokyo correspondent, Kurumi Mori, samples Japan’s latest instant‑noodle craze: a cup version prepared with cold water. The product has already sold out nationwide after sparking a social‑media frenzy.
Unlike standard cup noodles, this variant is marketed as a refreshing summer snack. The question remains: does it truly deliver the cooling experience it promises? The BBC puts the chilled noodles to the taste test.
