Betches Partners with CAA to Expand Podcast Portfolio and Creator Representation

Betches, a podcast and entertainment company targeting millennial and Gen Z women, has entered into a partnership with CAA.

CAA will work to bring Betches creators and podcasts such as U Up?, Mention It All, and Style Therapy into traditional media venues—including linear TV, streaming, film, live events, and global brand partnerships—while also identifying new advertising integration opportunities within the Betches ecosystem.

In addition to its podcasts, Betches operates an editorial site and employs an in-house team of comedy creators and original programming. The brand was co‑founded by Aleen Dreksler, Jordana Abraham, and Sami Sage. In 2023, Betches was acquired by LBG Media, the parent company of LADbible Group.

“CAA is the gold standard for global talent and brand representation in Hollywood, and signing with them is a natural next step as we expand the Betches Cinematic Universe and continue to invest in our creators and drive the cultural conversation. We are operating at our highest cultural and commercial velocity, and this partnership with CAA is designed to accelerate our impact, creating unparalleled industry exposure for Betches across the evolving entertainment landscape,” said Aleen Dreksler, chief executive and co‑founder of Betches.

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