The Church Lady has captured attention in league offices, while its official beer sponsor has capitalized on the controversy.
Three distinct fines were announced this week against players who mimicked drinking a beverage the NFL intended as beer. Bud Light, a long‑time sponsor paying $250 million annually to the league, has aligned itself with the league’s enforcement actions.
Those specific amounts match the fines levied against 49ers fullback Kyle Juszczyk ($14,926), Colts guard Matt Goncalves ($8,847), and Cowboys tight end Jake Ferguson ($13,611).
The figures correspond precisely to the penalties imposed on Kyle Juszczyk ($14,926), Matt Goncalves ($8,847), and Jake Ferguson ($13,611).
According to the Dallas Morning News, the Cowboys have placed Miller Lite logos across their backdrops during press conferences in Brazil, ahead of a game versus the Ravens.
While critics dismiss the situation as blatantly hypocritical – “It’s all ridiculously hypocritical for the NFL” – the league maintains a firm stance.
In practice, the NFL continues to impose fines without openly addressing the underlying inconsistency.
As one comment noted, “Do as we say, not as we brew,” underscoring the perceived contradiction.


