CASETiFY Celebrates 15 Years With G-DRAGON ‘MAKE IT YOURS’ Collection

CASETiFY x G-DRAGON MAKE iT YOURS Collection

CASETiFY

CASETiFY, the popular global tech and lifestyle brand, celebrates its 15th anniversary with the next phase in its partnership with Global iCON G-DRAGON and the debut of MAKE iT YOURS, a multi-layered customizable collection. The collection pushes beyond phone cases into a full customization ecosystem of modular accessories, tactile charms, travel gear, and CASETiFY’s first ever plush line – Alphabet Plush.

The core piece is the newly refined Impact Case, featuring a premium high‑gloss Glaze backplate that locks custom prints with a durable scratch‑resistant surface. Ten expressive designs showcase G-DRAGON’s iconic candy‑tone motifs—from his signature daisies to cosmic stars and heart shapes—plus customizable text options where you can add “GD”. An alternative option offers a reflective mirror backplate for face‑grooming needs.

Complementing the case are accessories such as Jelly Wristliets, Snappy Candy Mirror Grip Stands, and Glitter Silicone Charm Cubes. The series introduces CASETiFY’s proprietary Love Lock magnetic system, allowing users to effortlessly secure and swap beloved accessories. Additionally, the collection launches the Air‑Force Alphabet Plush lineup—a unique plush for each letter of the alphabet, crafted with distinct textures and materials for use as bag charms or integrated via the Love Lock mechanism.

The campaign presents three curated bundle sets—the iCON PLAYSET, LOVE POP PLAYSET, and NOVA PLAYSET—each packaged with a graphic sticker set for the case and an exclusive photo card pack featuring G-DRAGON’s visual identity.

Celebrating the launch on August 27, Casetify will host an interactive experience at its Dosan flagship store in Seoul. The venue transforms into a PLAYSET universe where guests can wander through vivid zones, encounter giant plush installations, enter an immersive Charm Cube pit, and join a Charm Cube workshop that guides users in designing their own charm. Attendees are also invited to craft custom prints and assemble personalized accessories for their PLaysets.

Global music icon G-DRAGON joined Casetify as its inaugural Global iCON ambassador earlier this year and helped shape the CHROMATIC: Forms & Hues Collection. While the brand has previously collaborated with acts such as SEVENTEEN, BTS, and LE SSERAFIM, G-DRAGON stands out as the first solo artist to serve as the brand’s spokesperson, participating directly in co‑creating the latest collections. His versatility spans partners like PEACEMINUSONE HIGHBALL, LINE FRIENDS ‘ Zo&FRIENDS’, Nike (Para‑Noise), Chanel, Jacob & Co, Gentle Monster, and CDG.

The CASETiFY x G-DRAGON: ‘Make It YOus’ collection launches at $6–$92 USD worldwide on August 27 at 01:00 PST / 04:00 EST on casetify.com, alongside select Casetify STUDiO retail stores. Interested readers can join the official waitlist for early access notifications.

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