Costco Wholesale is broadening its digital baby-care aisle with the addition of Kudos, a premium diaper brand distinguished by a 100% cotton liner designed to sit directly against a baby’s skin. The line is currently available exclusively through Costco’s website, with packages starting at $47.99, inclusive of shipping and handling.
The retailer’s e-commerce platform lists Kudos in sizes 1 through 6. Size 1 carries a price of $47.99 per pack—approximately 34 cents per diaper—with estimated delivery windows of five to seven business days. The brand joins established names such as Huggies, Pampers, and Costco’s private-label Kirkland Signature in the warehouse club’s online inventory.
Unlike conventional disposables that utilize plastic liners, Kudos emphasizes a composition free of chlorine, fragrances, lotions, natural latex, parabens, and phthalates. The products carry OEKO-TEX Standard 100 certification. The manufacturer’s patented DoubleDry technology incorporates dual absorbent layers engineered to provide over 12 hours of leak protection.
The brand was founded by Amrita Saigal, an MIT-trained engineer and former Procter & Gamble employee, who sought to develop a disposable diaper with higher cotton content and reduced plastic usage. During an October podcast appearance, Saigal noted the company has sold more than 100 million diapers to date and is projecting over $30 million in revenue for 2026.
Diapers on shelves during the grand opening of a Costco Wholesale store in Kyle, Texas, US, on Thursday, March 30, 2023. (Jordan Vonderhaar/Bloomberg via Getty Images / Getty Images)
The expansion deepens Costco’s online-only baby-care selection. The company has not publicly indicated whether Kudos will be stocked in physical warehouse locations; a request for comment on potential in-store distribution was not immediately returned.