At Paramount Skydance’s recent earnings conference, CEO David Ellison asserted that AI is poised to have a greater influence on the film industry than CGI. When asked about the company’s AI strategy, he responded:
When viewed broadly, AI possesses the capacity to become the most significant creative breakthrough of our era. Its impact may be comparable to the introduction of CGI and digital compositing in the early 1990s, which enabled iconic films such as Jurassic Park and Terminator 2. It is difficult to envision AI not delivering an even greater influence. I firmly believe this will constitute a profound creative unlock.
Ellison cited Terminator as a case study, noting that the original production cost $4 million, whereas recreating it shot for shot today would require $60 million to $70 million. He suggested that AI tools could make such projects more financially viable, enabling filmmakers to take greater creative risks.
Ellison announced that AI will markedly transform Paramount Skydance’s operations, noting the development of proprietary AI technologies. He asserts that these tools will streamline content creation, accelerate projects throughout the organization, and fundamentally change working methods. Moreover, he stresses that the value of high‑quality intellectual property and live events will increase, not diminish.
He added that, amid concerns about AI‑generated content, there will always be a premium placed on authentic, handcrafted storytelling. He reiterated that AI serves as a tool for artists and will never replace them.
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