Dutch Greenhouse Makers Pivot to Software Solutions as China Catches Up in Hardware

Chinese agricultural companies catch up as demand for controlled farming grows

There is growing demand from Chinese consumers for vegetables and fruit grown in controled environments as they are seen as safer and cleaner. © Reuters

JENS KASTNER

October 10, 2026 18:53 JST

HAMBURG, Germany — Dutch horticultural exporters are recalibrating their commercial strategy in China, moving away from the sale of complete greenhouse structures. As Chinese domestic manufacturers have rapidly advanced in construction capabilities, Netherlands-based suppliers are concentrating on high-value intellectual property and services, including advanced technology, proprietary software, and system integration—segments where they continue to hold a significant edge. This strategic pivot aligns with intensifying Chinese consumer demand for fruits and vegetables grown in controlled environments, perceived as safer and cleaner.

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