Dyson has entered the oral‑care market with a $499 smart toothbrush equipped with an integrated camera and a directed liquid‑jet system for interdental cleaning.
The CameraJet, scheduled for release on Tuesday, employs a 100,000‑pixel macro camera together with AI to detect interdental gaps and automatically dispense mouthrinse into those spaces.
This $499 offering represents Dyson’s newest foray beyond its traditional vacuum and hair‑care product lines, marking another high‑priced addition to its consumer portfolio.
Dyson reports that the camera captures 28 images per second, and its software activates the jet in under 100 ms upon detecting a gap.
Unlike conventional water flossers that emit a narrow stream, the CameraJet utilizes a conical liquid jet, delivering plaque removal at reduced pressure.
The device contains a 12.5 ml mouthrinse reservoir, and its dock can replenish the tank in roughly three seconds.
The CameraJet uses a conical liquid jet rather than the narrow stream found on traditional water flossers, and Dyson says the system is designed to remove plaque between teeth while operating at lower pressure.
A 12.5‑ml reservoir holds mouthrinse, and the included dock can refill the tank in about three seconds, according to the company.
Users may pair the toothbrush with the MyDyson app to view live camera feeds, receive cleaning guidance, access coverage maps, and obtain feedback on brushing technique.
Dyson emphasizes that images are processed locally and are not stored or transmitted.
Laboratory tests indicated that the CameraJet removed approximately 70 % more plaque from difficult‑to‑reach areas compared with premium electric toothbrushes, based on tests performed with proxy plaque developed in collaboration with the National University of Singapore.
Dyson is also formulating a low‑foaming mouthrinse and an SLS‑free toothpaste to complement the device.
The CameraJet can be purchased directly from Dyson’s website and its demonstration stores.
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