FamilyMart Launches First Store in Hanoi as It Targets 300 Vietnamese Locations

Japanese convenience store chain aims for 300 stores in five years as middle class grows

FamilyMart’s first Hanoi location marks the start of an expansion into Vietnam’s north. (Photo by Nikkei)

OKI HIDAKA

September 11, 2026 02:19 JST

TOKYO — Japanese convenience store chain FamilyMart has opened its first store in Hanoi, beginning a push to establish up to 300 outlets across Vietnam as the country’s middle class expands.

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