Ferrari rebounds from Luce dip, yet remains undervalued

Ferrari has recovered from the lukewarm reception to its first electric model, the Luce, though analysts argue the stock remains undervalued. After the Luce unveiling disappointed investors and sent shares lower, the price has since rebounded, now trading about 14% above its pre‑launch level. Recent analyst updates reinforce optimism: Bank of America reiterated a buy rating and lifted its price target to $458, while Wolfe Research initiated coverage with a buy rating and a $436 target. Fourteen of fifteen covering analysts now rate the stock a buy or strong buy. Nevertheless, the share price is still down roughly 24% over the past year and fell 17% in October 2025 after management delivered cautious forward guidance. To address concerns about electrification, Ferrari introduced the 12 Cilindri Manuale, a $675,000 12‑cylinder model with a manual transmission, which analysts expect will offset some of the slower BEV sales while preserving revenue levels. Commentators note that Ferrari is moderating its electrification strategy, having learned key lessons from its early foray into alternative powertrains and positioning itself to exceed expectations in 2027 when new models are slated to boost volume and margins. The company’s historical pattern of under‑promising and over‑delivering supports a bullish outlook.

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