Scott Morris, co-founder and former president of Freshpet, will step back from his executive role to become an advisor, effective 20 October—the company’s 20th anniversary. He will remain available to support the business for 18 months, after which Nicki Baty, the current COO, will assume the presidency.
Morris credited the leadership team and employees for the company’s success, stating, “I am proud to leave a strong company in capable hands. The next chapter for Freshpet is well-positioned for continued growth and innovation.”
Baty will retain her role as COO while taking over presidential duties. She joined Freshpet two years ago as part of a planned leadership transition, reporting to CEO Billy Cyr and managing commercial operations and the supply chain.
Morris’ innovation-related duties will now be handled by a newly created chief innovation officer role.
Freshpet, a Nasdaq-listed company, emphasized that the succession plan was developed over several years and aligns with the brand entering its third decade.
Established in 2006 by Morris, Cathal Walsh, and John Phelps, Freshpet distributes its products across the U.S., Canada, and Europe via retail, online, and specialty channels. The company operates three manufacturing facilities and employs approximately 1,300 people globally.
In 2025, Freshpet reported $1.1 billion in net sales, a 13% increase from the prior year, with net income rising to $139.1 million from $46.9 million in 2024.
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