Kenya stands as Africa’s leading avocado producer. Entrepreneurs Miraj Shah and his cousin Mitul recognized the potential to convert the nation’s abundant surplus into a high-value export commodity. Their venture, Crofts Ltd, has since established a footprint in over a dozen international markets with Kenyan-made avocado oil.
In a detailed discussion, Shah outlined the trajectory of the business—from identifying the market gap and navigating early operational hurdles to structuring a reliable supply chain rooted in smallholder farmers. He also shared insights on scaling an international client base and the core lessons learned throughout the entrepreneurial journey.
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