Good Good Golf Withdraws from PGA Tour Sponsorship Following Driver Ad Backlash

The fallout from a controversial driver advertisement has escalated, with the content brand Good Good Golf stepping down as the title sponsor of a PGA Tour event scheduled for November.

In an official statement, the PGA Tour confirmed it was “informed” of Good Good Golf’s decision to withdraw from the Austin, Texas, tournament. This announcement came just hours after equipment manufacturer Callaway announced it was terminating its relationship with the brand.

“We agree with their decision to use this time to focus on their organization and the work ahead,” the PGA Tour’s statement read. “The PGA Tour believes in golf’s ability to bring people together and create a welcoming environment for all.”

The Austin tournament will continue as planned, with the Tour indicating that an update on replacement sponsorship will be provided later. According to a report by The Telegraph earlier this week, several sponsors were already prepared to step in if Good Good withdrew.

In its own statement, Good Good attributed the withdrawal to “thoughtful discussion with the PGA Tour and careful reflection.”

“We recognize that we have work to do as an organization, and our focus right now is on our team, our culture and ensuring we learn from this situation,” the company’s statement continued. “We are grateful for our relationship with the PGA Tour and appreciate their partnership over the years. We remain committed to earning back trust, and we hope to work together again in the future.”

The controversy stems from a promotional advertisement that featured Good Good co-founder Garrett Clark aggressively shoving fellow content creator Alexis Miestowski before standing over her and stating, “Do not touch my new driver.” The brand later clarified that the spot was intended as a parody of a scene from the film “Obsession.”

Public backlash was immediate, prompting both Callaway—which had distributed the ad to promote a driver collaboration—and Good Good to issue multiple apologies after removing the content.

Major retailers, including Dick’s Sporting Goods and Golf Galaxy, removed Good Good Golf products from their online inventories. Target and PGA Tour Superstore also appeared to take similar action.

Adding to the fallout, Golf Channel announced Thursday evening that the reality program “Big Break x Good Good,” which had already postponed its premiere episode, would not air following the brand’s decision to withdraw from the PGA Tour event.

Source link