Following several unpleasant incidents in previous years, tourists visiting Greece this season appear far more aware of the risks posed by ultraviolet radiation and prolonged sun exposure.

Growing awareness of hat usage has emerged amid Europe’s ongoing heatwaves and wildfires. While the situation has raised alarms, it has not significantly dampened enthusiasm for traveling to Athens.

In the heart of the capital, increasing numbers of visitors are seen exploring the sights while wearing hats, sunglasses, and, in some cases, umbrellas.

“I always travel with a hat, and this umbrella also provides UV protection, giving me full coverage,” said a tourist from Peru while visiting the Acropolis.

Red Cross volunteers note that visitors are now better prepared.

Eirini Bourovili, a Red Cross volunteer, explains that she distributes fewer hats during her heat‑stress prevention campaign in Athens, which also supplies water and sunscreen.

“People are using hats, sunscreen, and sunglasses far more often than before because they are better informed about ultraviolet radiation and how sun exposure can damage the skin, accelerate ageing, and increase the risk of skin cancer,” she said.

Last summer ranked as the third hottest on record for Greece, yet tourist arrivals remained strong, reaching a record 38 million visitors.

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