Japanese, South Korean, and Thai brands have significantly increased their presence in Hong Kong’s retail property market, raising their share of new entrants by 7 percentage points to over one-third in the first nine months of 2026. Meanwhile, the demand for retail spaces from mainland Chinese brands has declined, according to a report by Cushman & Wakefield.
The influx of new brands has driven the combined share of Japanese, South Korean, and Thai labels to a three-year high, according to Cushman & Wakefield. The firm anticipates this upward trend to persist in the coming months.
Among the recent arrivals, Japanese fashion brand Cullni established an outlet in Wan Chai, while second-hand clothing retailer Ragtag secured a space at Hysan Place in Causeway Bay.
Additionally, South Korean footwear brand Khiho made its debut in Hong Kong with a store at K11 Musea in Tsim Sha Tsui.
