Is Amazon a Worthwhile Buy Following Strong Earnings Performance?

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*Stock Advisor data as of September 15, 2026.*

 Jeremy Bowman holds positions in Amazon. The Motley Fool also owns shares in and recommends Amazon. The Motley Fool maintains a disclosure policy.

Key Points

Amazon has long been a dominant force in retail, cloud services, and advertising, yet quarterly momentum slowed considerably after the pandemic peak.

Revenue expansion decelerated to roughly 7% in early 2022 as progress in both e‑commerce and Amazon Web Services (AWS) slowed. Although this deceleration reflects lingering pandemic headwinds, growth stayed flat at single‑digit levels throughout subsequent quarters, as highlighted in the chart below.

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AMZN Revenue (Quarterly YoY Growth) data by YCharts

Visible trend analysis indicates that Amazon’s top‑line resurgence manifested strongly this quarter, delivering a 20% increase in the second quarter—the fastest growth trajectory witnessed in five years.

The shares fetched an all‑time high thereafter, before subsequently losing ground amid rising interest rates and wider macro unease.

Upon normalization for equity enhancements linked to recent initiatives, the share price parallels the S&P 500 valuation metric. Considering Amazon’s cross‑sector footprint—encompassing e‑commerce, cloud infrastructure, digital advertising—and its substantial competitive moat, this represents a compelling proposition at the current level.

How Amazon Turned the Tide

Analysts documented robust accelerations across major verticals in Q2: North American sales surged 16% to $116.2 billion, while international revenue climbed 15% to $42.2 billion.

AWS emerged as the principal driver, expanding 37% to $42.2 billion—a figure matching the rapid growth patterns seen throughout the enterprise cloud landscape. Competitors such as Microsoft Azure and Alphabet Google Cloud recorded even more aggressive percentage gains, even if AWS retains its status as the world’s largest public‑cloud offering and achieved its swiftest quarterly growth since 2021.

Artificial intelligence adoption is propelling AWS forward, prompting the firm to project capital expenditures nearer $200 billion annually, with a significant allocation directed toward data‑center capacity to power AWS and AI compute operations.

North America continued its near‑four‑year ascent. The migration of Prime Day activity to the second quarter contributed a notable lift measured at roughly 400 basis points, boosting overall revenue progression while advertizing surged to 26%—the strongest pace since 2023, signaling healthy margin upside from the high‑value advertising stream.

International growth also attained its fastest increase in months, benefiting from both the Prime Day timing and investments in emerging markets that are beginning to show measurable impact.

Beyond calendar shifts, Amazon’s accelerating demand validates stronger consumer traction, reflected in a sharp rise in operating profit to $27.5 billion—a gain of 43% year‑over‑year, demonstrating growing operating leverage.

Is Amazon Stock Now a Buy?

Following its earnings announcement, Amazon shares rallied 15% in the immediate aftermath before declining sharply as macro pressures accrued.

Equity adjustments can inflate earnings somewhat, but correcting for this effect brings the intrinsic multiple close to that of the S&P 500. For a diversified conglomerate spanning retail, cloud computing, digital advertising and related businesses, along with one of the most extensive economic moats in modern commerce, this pricing appears exceptionally attractive.

Management forecasted a moderation of growth heading into Q3, projecting 9‑12% nominal expansion (or 13‑16% when factoring Prime Day effects). Because management guidance typically proves conservative, realized results could comfortably surpass these estimates.

Collectively, Amazon is delivering superior performance relative to historical averages and remains well‑positioned to exploit sustained AI momentum. Consequently, the stock represents a clear buying opportunity.

Seize This Opportunity Before It Passes

Investors who worry they may have foregone earlier high‑growth trajectories should act decisively at present.

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