Wealth Management
20260703 Young People Investment
As of the end of June 2025, investors in their 40s or younger accounted for approximately 49% of total NISA purchases. (Nikkei montage/Source photo by Yutaka Miyaguchi)
Tokyo (Reuters) – A growing number of young Japanese individuals are curtailing discretionary expenses—ranging from eating out to travel—to prioritize investments in tax-efficient vehicles like the National Investment Promotion Act (NISA) accounts. This shift reflects heightened financial anxiety among Gen Z and millennials, driven by concerns over inflation and fear of missing out (FOMO) on market opportunities.
According to data from financial services firms, contributions to NISA accounts by individuals under 40 reached roughly half of all such investments as of late June 2025.
