KBW Flags Rocket Companies and Affirm Holdings as Probable S&P 500 Additions

KBW analysts say Rocket Companies and Affirm Holdings are among the next candidates for inclusion in the S&P 500, as upcoming index changes create room for new members. The investment bank noted that discretionary changes tied to the S&P 500’s third‑quarter rebalancing will be announced on Sept. 4 and take effect on Sept. 18. KBW expects nine merger‑related changes across the S&P 1500, including one vacancy in the S&P 500 that could be filled. Rocket is currently the sixth‑largest company eligible for S&P 500 inclusion and the largest eligible financial stock, with a medium probability of being added during the current rebalancing and a medium‑to‑high chance over the next several quarters. Affirm, a buy‑now‑pay‑later fintech, also has a medium probability of joining the benchmark. Inclusion typically drives demand as index funds are required to purchase the new stocks. Recent additions to the index include Marvell Technology and Flex, which replaced Pool Corp and Campbell’s Company. Rocket shares (RKT) have been up over the past year.

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