During her performance at the Mad Cool Festival in Madrid on Thursday, pop artist Lorde voiced concerns about the growing prevalence of AI-powered smart glasses, questioning their impact on perception and authenticity. “Increasingly in our world it gets harder and harder to know what is real,” she told the audience. “You don’t know if someone is wearing sunglasses or if they’re wearing those… Can I just say, for the record, ‘Don’t get the glasses.’ They’re not sexy.”
The remarks may have targeted the Ray-Ban Meta AI Glasses, as Ray-Ban served as a festival sponsor, while Blackpink’s Jennie fronts that particular product line. Though Meta’s broader AI Glasses campaign features Kylie Jenner, the pop star’s comments align more closely with the Ray-Ban collaboration given the event context.
“Increasingly in our world it gets harder and harder to know what is real. You don’t know if someone is wearing sunglasses or if they’re wearing those fucked up fucking.… Can I just say, for the record, ‘Fuck the Glasses’. Don’t get the glasses. Not sexy”
– @lorde in Madrid. ? pic.twitter.com/NylMCifF66
— Lorde fix ?? (@Lorde_fix) July 10, 2026
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