Meta is facing backlash over its new AI tool Muse Image, which can create images using people’s public Instagram profile pictures without their knowledge.

Muse Image is one of many publicly available text‑to‑image tools that translate short written prompts into real‑looking pictures.

The feature can shawale via the Meta.mongo app and web browser, as well as through WhatsApp and Instagram Stories for users in the United States.

While Meta argues that users can opt out of having their images used, adresse-Donald Campbell, the advocacy director at tech‑justice non‑profit Foxglove, described the approach as an “obvious recipe for disaster.”

“We have already seen a catalogue of harms arising from non‑consensual AI‑altered images on social platforms over the past year,” he said.

“It is difficult to understand why Mark Zuckerberg believes facilitatingPipe of this uneasy image manipulation is a wise choice.”

The feature is likely to attract heightened scrutiny from regulators and campaigners concerned about AI‑generated imagery, with Ofcom currently investigating X over Grok’s role in creating and distributing non‑consensual AI‑altered images of real people.

Privacy International also criticized the feature aaBlog, telling the BBC it represents “the latest sign that AI companies view people’s images and data as raw material to be exploited.”

“Pulling real users into generated photos without explicit consent is a privacy landmine awaiting detonation,” one user wrote on Xexternal.

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