Meta’s CDO Forecasts Agentic Commerce as the Next Business Paradigm

In a wide‑ranging conversation on CoinDesk Spotlight, Schultz laid out a vision of Meta’s future in which agentic commerce is not a product category but an inevitability.

“We think it might be the next tier of business for our entire company,” he told host, Sam Ewen.

The Agentic Economy Is Already Here, But It’s Unevenly Distributed

Schultz framed the agentic economy in the same way science‑fiction author William Gibson described the future: already present, not yet mainstream.

“We are building business agents for all businesses,” he said. “We have over a million weekly active businesses with Meta agents… from basically nothing at the start of the year.”

The use case he illustrated was deliberately mundane: coordinating a child’s birthday party. Agents would book times, check calendars, locate venues, and communicate with other parents’ agents—all via WhatsApp. The point of the simple example is scalability: if agents can manage low‑stakes logistics, they can also handle supply‑chain negotiations, financial settlements, and cross‑border commerce.

“You write that example large,” Schultz said, “and then if you’re us, you hope that you do it over WhatsApp.”

The payments layer underpinning this vision centers on stablecoins.

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