How do you convince a football megastar to join your club?
According to Mohamed Salah, the journey began with the power of his supporters’ unwavering loyalty; he worked closely with the club’s presidency to craft a transfer strategy that appealed directly to fans across Egypt.
While a personal earnings scheme offering roughly €17 million annually serves as a major incentive, club administrator Ertugrul Dogan asserts that compensation alone cannot explain the successful acquisition—his own explanation focuses on broader ambitions beyond mere monetary gain.
Edited by: Ian Williams
Produced by: Ian Williams and Burak Abatay
