Omni marks 7th anniversary with FMCG report showing $25bn market potential, finance gap – Business News Nigeria

On its seventh anniversary, Omni released a comprehensive report on the Nigerian FMCG sector, revealing a $25 billion market opportunity and highlighting significant financing challenges. The analysis underlines the importance of technology and embedded finance in driving growth across Africa’s largest consumer market.

The FMCG Industry Report 2026, launched in Lagos by Minister Jumoke Oduwole, serves as a detailed assessment of the sector valued at approximately $25 billion, with nearly half of retailers emphasizing the critical role of access to finance. Key findings show that while urbanization, youth demographics, and digital adoption paint an optimistic picture, a substantial financing gap hampers sustainability.

With over three-quarters of retailers now using digital payment systems and POS operations, the shift toward embedded finance is transforming the landscape. However, only 18% have secured formal loans, and many face working-capital shortages. The report calls for improved stakeholder collaboration to bridge this financing divide.

Omni uses this milestone to advocate for policy changes and investment strategies that support the future of commerce in Nigeria and beyond. By strengthening visibility and innovation, the company aims to turn the FMCG sector into a catalyst for jobs, manufacturing, and consumer welfare.

For more insights, explore the latest trends shaping Nigeria’s consumer market and the role of finance in unlocking its potential.

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