PGA Tour Superstore Brings Golf Simulator Experience to All 82 Locations Nationwide

The golf simulator showroom at the PGA Superstore location in Atlanta’s Buckhead neighborhood.

PGA Tour Superstore

PGA Tour Superstore has expanded its experiential offerings by installing dedicated indoor simulator showrooms across all 82 of its U.S. locations, the retailer announced.

The new showrooms allow customers to test and compare various golf simulation systems, ranging from high-end residential setups with premium launch monitors and enclosures to entry-level configurations featuring basic nets and mats. These installations complement existing indoor simulators used for club testing and league play, reinforcing the company’s commitment to helping customers improve their game through technology.

“Simulator technology has become an incredibly powerful tool for helping our customers improve and get dialed into their game,” said Troy Rice, CEO of PGA Tour Superstore. “It gives players real data and feedback to practice more effectively and play better.”

Rice added that the technology has evolved beyond training, serving as “a fun, social way for people to experience the game and, for many, a gateway into traditional on-course golf.”

According to the National Golf Foundation, simulator and screen golf engagement has increased 154% since 2019, with over 9 million participants in 2025. Approximately 38 million Americans now play off-course forms of golf, with indoor simulation emerging as the fastest-growing segment where both golfers and newcomers can practice, compete, and socialize.

Shoppers can work with expert associates to select simulator packages based on space requirements, budgets, performance needs, and intended use. The showrooms feature leading brands including Bushnell, Foresight, Full Swing, Garmin, Rapsodo, SkyTrak, Trackman, and Uneekor, showcasing launch monitor technology, hitting mats, impact screens, projectors, and various accessories.

These initiatives position PGA Tour Superstore as a leading experiential hub for the top pay-to-play participation sport in the United States.

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