Rakuten Partners with AST SpaceMobile to Launch Direct-to-Cell Satellite Network

Space-based network rolls out as soon as this year, will support video calls

Rakuten Group CEO Hiroshi Mikitani, left, shakes hands with AST SpaceMobile CEO Abel Avellan during an event in 2024. (Photo by Mai Ishitsubo)

By Takahiro Yamamoto | September 5, 2026 01:20 JST

TOKYO — Japanese technology conglomerate Rakuten Group is preparing to introduce a direct-to-mobile satellite communications service as early as this year. Through a strategic partnership with U.S.-based AST SpaceMobile, the company aims to establish a direct competitor to SpaceX’s Starlink network, bringing advanced space-based connectivity, including video call capabilities, to mobile users.

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